Aaron Heisen
Author

Aaron Heisen

The Athlete Arms Race in NASCAR

The Athlete Arms Race in NASCAR

Elite-level racing requires fast pit stops.  Long ago NASCAR pit crew members were everyday mechanics in a fire suit, now they are world-class specialized athletes tasked with getting over a concrete...

ByAaron Heisen | Thu Apr 25 2024
The NFL’s Most Impactful Script

The NFL’s Most Impactful Script

Rumors of an NFL script caught the internet on fire last year including a tongue-in-cheek teaser featuring Keegan-Michael Key in “The Table Read.” But in fact, the NFL has been working on a...

ByAaron Heisen | Mon Apr 15 2024