The NCAA and its student-athletes have entered a whole new world with regards to finances. With student-athletes now being able to profit off of their own name, image and likeness, certain players are set to earn notable income from sponsors and advertisers. This essentially starts the professional clock a little bit earlier, and with a larger paycheck comes greater responsibility. Professional sports leagues have financial training that rookies need to attend before their first season, but the NCAA has never had to deal with educating 18 year olds on how to balance and invest earnings.
With the landscape having changed drastically, the NCAA has partnered with Invesco/Invesco QQQ to help teach financial literacy to student athletes. They’ve created a practically named digital game called “How To Not Suck At Money”. The game is based on fictional college students living in a college town, who are faced with simulated real-life financial decisions and scenarios. “How To Not Suck At Money” touches on budgeting, banking, credit cards, investing and other topics.
Before the game was released to the general student-athlete population, 1,500 students were involved in research and product development to help create a final version that would resonate with their peers.
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