Gmtm Logo
SIGN UP
Gmtm Logo

Unlocking Billions: How World-Class Sports Organizations Manage Talent for Success

ByJoey Grant

2 min read

Unlocking Billions: How World-Class Sports Organizations Manage Talent for Success

What is the thing that has driven the $90 billion Sports industry?

Talent

Without talent, Sports organizations won’t win, engage fans, or attract the next generation of athletes.

Our company, GMTM, has collaborated with over 100 elite sports organizations across 25 different sports in the past three years, helping them develop the talents of athletes aged 6 to 50.






Through our work, we have found that understanding the importance of talent development and management is essential for sports organizations to remain competitive to sustain success.

To achieve this, organizations need a robust Talent Pipeline with accessible Talent Pathways. This is the critical work our team and platform focus on when working with organizations.

A Talent Pipeline is the process of identifying and developing athletes from a young age, creating awareness, and building relationships with athletes while helping them develop the skills they need to succeed. This process should be tailored to the athletes' needs and optimized for their best experience and most efficient value-creation.

The Talent Pipeline includes three types of athletes: Recruits, Development, and Elite.

  • Recruits are any external athletes who an organization is attempting to build a relationship with. Organizations want to create awareness and access through recruiting efforts for these athletes.
  • Development athletes are an organization's existing athlete pool who require support and investment in order to develop into elite players.
  • Elite athletes create all the value for an organization and its affiliates, they must be supported and enabled to maximize value to retain.

Talent Pathways are the specific points in an athlete's journey with an organization that allow them to showcase and improve their skills. These pathways should be tailored to the individual needs of each athlete and provide opportunities for growth and development.






It is essential for sports organizations to understand the different types of athletes and how to support and develop each one. By identifying and developing the right athletes, organizations can sustain a competitive advantage that will drive success on and off the field over a long period of time.

Are you an Athlete?

Create a free profile to access the largest network specifically designed to connect athletes to opportunities. Get started.

RELATED ARTICLES
Name, Image, Likeness: Do high school athletes have NIL rights in your state?

Name, Image, Likeness: Do high school athletes have NIL rights in your state?

We are well over a year into a new era of college sports. Back in the summer of 2021, the Supreme...

ByScotty Jenkins | Thu Jan 26 2023
Former Texas football player earns an invite to USA Bobsled Rookie Training

Former Texas football player earns an invite to USA Bobsled Rookie Training

Ten promising Olympic hopefuls were chosen by USA Bobsled and Skeleton to attend their January...

ByScotty Jenkins | Tue Jan 24 2023
New XFL Draft Picks use GMTM to be seen by coaches and fans

New XFL Draft Picks use GMTM to be seen by coaches and fans

In just under a month, the XFL will be taking yet another crack at creating a competing...

ByScotty Jenkins | Fri Jan 20 2023
Unlocking Billions: How World-Class Sports Organizations Manage Talent for Success

Unlocking Billions: How World-Class Sports Organizations Manage Talent for Success

What is the thing that has driven the $90 billion Sports industry? Talent Without talent, Sports...

ByJoey Grant | Thu Jan 19 2023
Former BYU Volleyball player earns an invite to USA Bobsled Rookie Training

Former BYU Volleyball player earns an invite to USA Bobsled Rookie Training

Ten promising Olympic hopefuls were chosen by USA Bobsled and Skeleton to attend their January...

ByScotty Jenkins | Wed Jan 04 2023
2022 Recap: GMTM Continues To Innovate How Teams Engage And Recruit

2022 Recap: GMTM Continues To Innovate How Teams Engage And Recruit

Since GMTM first launched a Virtual Event in 2020, a lot has changed on the platform. New social...

ByScotty Jenkins | Fri Dec 30 2022
Frequently Asked Questions: Team USA Winter Sports Community on GMTM

Frequently Asked Questions: Team USA Winter Sports Community on GMTM

This article was written to help athletes navigate the Team USA: Winter Sports hub on GMTM. To read...

ByScotty Jenkins | Thu Dec 29 2022
Team USA Creates Community Hub For Winter Sports

Team USA Creates Community Hub For Winter Sports

Team USA and GMTM are partnering to create a Winter Sports Hub to allow high-performance staff,...

ByScotty Jenkins | Thu Dec 29 2022
World Cup 2022: How social issues have taken global attention off the pitch in Qatar

World Cup 2022: How social issues have taken global attention off the pitch in Qatar

Qatar has taken center stage in the sports world in recent weeks as it welcomed soccer fans for the...

ByScotty Jenkins | Mon Dec 19 2022
Bobsled Tryouts: Which other sports produce the best American bobsledders?

Bobsled Tryouts: Which other sports produce the best American bobsledders?

The U.S. National Bobsled Team is pretty unique when compared to the roster of other winter Olympic...

ByScotty Jenkins | Wed Dec 14 2022
How similar is the NCAA Transfer Portal to free agency in professional sports?

How similar is the NCAA Transfer Portal to free agency in professional sports?

The NCAA Transfer Portal is a great platform that is beneficial to student-athletes. It allows...

ByScotty Jenkins | Fri Dec 02 2022
USA Weightlifting Names ‘The Strongest High School Athletes In America’

USA Weightlifting Names ‘The Strongest High School Athletes In America’

The title of "Strongest High School Athlete In America" has been decided. This fall, High school...

ByScotty Jenkins | Thu Dec 01 2022
College Volleyball: What Is The Timeline For A High School Recruit

College Volleyball: What Is The Timeline For A High School Recruit

Playing volleyball at the collegiate level is almost every single player's dream as a young...

ByScotty Jenkins | Thu Nov 24 2022
How Many Scholarships Does Each Collegiate Sport Offer?

How Many Scholarships Does Each Collegiate Sport Offer?

It's time to start applying for schools and begin your recruiting process. You have been working...

ByJohnathan Wright | Tue Nov 22 2022
Which High Schools In America Produce The Most Female College Athletes?

Which High Schools In America Produce The Most Female College Athletes?

It may come as no surprise to hear parents want what is best for their children. If parents have...

ByScotty Jenkins | Tue Nov 15 2022
How To Play Division-I College Football: Four Requirements For Every Athlete

How To Play Division-I College Football: Four Requirements For Every Athlete

It is no secret that it is often a young football athlete's dream to play their favorite sport at...

ByScotty Jenkins | Mon Nov 14 2022
Six Hopeful Olympic Athletes Posting On GMTM

Six Hopeful Olympic Athletes Posting On GMTM

If you are an athlete at a young age, it is very common to have the dream of representing your...

ByScotty Jenkins | Wed Nov 09 2022
Is playing Division-II college sports worth it?

Is playing Division-II college sports worth it?

Being a Division II collegiate athlete was one of the best experiences of my entire life. Having...

ByScotty Jenkins | Tue Nov 08 2022
Bucket List: Five More College Football Traditions You Need To See

Bucket List: Five More College Football Traditions You Need To See

Part two of some of the best division 1 college football game day traditions throughout the United...

ByScotty Jenkins | Sat Nov 05 2022
Bucket List: Five College Football Traditions You Need To See

Bucket List: Five College Football Traditions You Need To See

One of the best parts about college football are the traditions that have been around for decades....

ByScotty Jenkins | Sat Nov 05 2022
Important Beach Volleyball Terminology to Know Before You Watch

Important Beach Volleyball Terminology to Know Before You Watch

Beach volleyball [gmtm.com/articles/tag/beach-volleyball] is a fun and exciting sport for the...

ByScotty Jenkins | Fri Nov 04 2022
Frequently Asked Questions About USA Weightlifting’s High School Throwdown

Frequently Asked Questions About USA Weightlifting’s High School Throwdown

In a free virtual combine called the High School Throwdown presented by Caffeine & Kilos, USA...

ByScotty Jenkins | Mon Oct 31 2022
College Volleyball Recruiting: How Athletes Can Get Ahead Before High School

College Volleyball Recruiting: How Athletes Can Get Ahead Before High School

The first step in getting recruited by a college volleyball team is to take advantage of the...

ByScotty Jenkins | Sun Oct 23 2022
How To Complete The 5-10-5 Shuttle Run Drill

How To Complete The 5-10-5 Shuttle Run Drill

The 5-10-5 Shuttle Run, also known as the Pro Agility Test is one of the most popular drills used...

ByScotty Jenkins | Mon Oct 17 2022
Three Tell-Tale Signs You Are Ready For College Sports

Three Tell-Tale Signs You Are Ready For College Sports

Plenty of high school athletes think they have what it takes to play sports in college. However,...

ByBryan Armetta | Thu Oct 13 2022
How Athletic Scholarships Work: A Quick Guide To Paying For College

How Athletic Scholarships Work: A Quick Guide To Paying For College

It is no secret that college is expensive, and as time goes on, the price continues to increase....

ByScotty Jenkins | Tue Oct 11 2022
Johnson V NCAA: The Next Case That Can ReShape the future of the NCAA

Johnson V NCAA: The Next Case That Can ReShape the future of the NCAA

By now we are all familiar with the Alston case that shifted the dynamics of college sports, as...

ByScotty Jenkins | Thu Oct 06 2022
Think you can play college football? Here’s what to expect in the recruiting process

Think you can play college football? Here’s what to expect in the recruiting process

Playing college football is a dream for many high schoolers but the recruiting process can be...

ByScotty Jenkins | Thu Oct 06 2022
How To Run Faster: Five Best Strength Training Workouts For Track Athletes

How To Run Faster: Five Best Strength Training Workouts For Track Athletes

In order to be successful in track, athletes should devote a considerable amount of time to lifting...

ByScotty Jenkins | Wed Oct 05 2022
How To Participate In The U.S. Aerials Ski Team Digital Combine On GMTM

How To Participate In The U.S. Aerials Ski Team Digital Combine On GMTM

If you’ve ever tried the sport of skiing, you’ve certainly felt the rush that comes when you speed...

ByScotty Jenkins | Thu Sep 29 2022
Soccer Recruiting: What College Coaches Look For In High School Recruits

Soccer Recruiting: What College Coaches Look For In High School Recruits

Realistically, soccer coaches and managers look out for different things in soccer players during...

ByScotty Jenkins | Wed Sep 28 2022
College Football: Five Stars Who Could Have Benefitted Most from NIL Ruling

College Football: Five Stars Who Could Have Benefitted Most from NIL Ruling

The NCAA's Division I Board of Directors announced a new...

ByBryan Armetta | Sat Sep 24 2022
College Sports: How To Pick The Right School To Attend

College Sports: How To Pick The Right School To Attend

Picking the right college can be a tough task for any high school senior, but it can be a unique...

ByAlexis Peltzer-Harding | Fri Sep 23 2022
USA Bobsled and Skeleton Hosts Third Annual Digital Combine For Hopeful Olympic Athletes

USA Bobsled and Skeleton Hosts Third Annual Digital Combine For Hopeful Olympic Athletes

Coaches from the United States’ Olympic teams are serious about helping athletes from different...

ByScotty Jenkins | Thu Sep 22 2022
Running: Can a long distance runner turn into a sprinter?

Running: Can a long distance runner turn into a sprinter?

Long-distance running is very different from sprint. It is interesting to see how athletes...

ByJamison White | Tue Sep 20 2022
What Does Redshirt Mean? And The Reasons Why Players Do It?

What Does Redshirt Mean? And The Reasons Why Players Do It?

Any athlete with a love for competition hates sitting on the sideline, but once he or she gets to...

ByCorey Roepken | Mon Sep 19 2022
What Every College Athlete Should Know Before Freshman Year Starts

What Every College Athlete Should Know Before Freshman Year Starts

The shift from high school to college is a big one. Throw playing a collegiate sport in and it can...

ByLily Ford | Sun Sep 18 2022
How Continued Legalization of Sports Betting Affects College Sports

How Continued Legalization of Sports Betting Affects College Sports

In recent years the taboo of sports betting has started to come down and gambling on your favorite...

ByJamison White | Sun Sep 18 2022
EA Sports To Create College Football Video Game With These Updates

EA Sports To Create College Football Video Game With These Updates

After FOX Sports released a documentary on Christmas Day chronicling the life and career of the...

ByAndrew Pistone | Sat Sep 17 2022
College Basketball: What Is The NCAA Transfer Portal And How Does It Work

College Basketball: What Is The NCAA Transfer Portal And How Does It Work

With the ever-changing NCAA and college athletics scene, transfer athletes have become more and...

ByScotty Jenkins | Thu Sep 15 2022
Trending Up: High School Football Athletes on GMTM - Week 2

Trending Up: High School Football Athletes on GMTM - Week 2

Football is back and tens of thousands of high school football players are on the field making...

ByScotty Jenkins | Thu Sep 15 2022
The Positives of Playing Club Volleyball For College Recruits

The Positives of Playing Club Volleyball For College Recruits

Do you aspire to step into your next level as a collegiate volleyball player? Are you unsure if...

ByGrace White | Thu Sep 08 2022
College Football: Why Head Coach Salaries At Top Schools Keep Going Up

College Football: Why Head Coach Salaries At Top Schools Keep Going Up

What does one normally associate with the position of college football head coach? Leaders of men....

ByBryan Armetta | Sun Sep 04 2022
College Sports: What To Expect When You Arrive On Campus

College Sports: What To Expect When You Arrive On Campus

College is an exciting transition to go through for any student, athlete or not. And there is no...

ByJacob Rimmer | Thu Sep 01 2022
How Athletes From Different Backgrounds Are Discovering Handball On GMTM

How Athletes From Different Backgrounds Are Discovering Handball On GMTM

Cinch Smith took a familiar route to find a place in college baseball. The 6’1” right-handed...

ByScotty Jenkins | Thu Sep 01 2022
GMTM Hosts Coaches Referral Program as a Way to Connect Athletes to Olympic Opportunities

GMTM Hosts Coaches Referral Program as a Way to Connect Athletes to Olympic Opportunities

Because our mission at GMTM is to connect athletes to opportunities, we are always looking for new...

ByTiffany Allen | Tue Aug 30 2022
GMTM Referral Program Terms & Conditions

GMTM Referral Program Terms & Conditions

These terms and conditions (“Terms”) apply to your participation in the GMTM Referral Program...

ByTiffany Allen | Tue Aug 30 2022
College Football: Three Transfer Portal Players to Watch in 2022

College Football: Three Transfer Portal Players to Watch in 2022

It's not even four years old, but it's hard to even remember what college football was like before...

ByBryan Armetta | Sun Aug 28 2022
Ten New USA Bobsled Athletes Who Were Discovered On GMTM

Ten New USA Bobsled Athletes Who Were Discovered On GMTM

Following the social distancing mandates and travel restrictions made during the pandemic in the...

ByScotty Jenkins | Fri Aug 26 2022
'Am I Good Enough To Play College Sports?': Here's A Few Ways To Find Out

'Am I Good Enough To Play College Sports?': Here's A Few Ways To Find Out

Do you ever struggle with feeling good enough to play a collegiate sport? Sitting there just...

ByGrace White | Thu Aug 25 2022