The landscape for student-athletes has changed dramatically over the past three months. Today, it is nearly a requirement for athletes at all levels to spend time thinking about - and crafting - their own personal brand. Coaches, schools, recruiters, and now businesses care about what athletes post online, how they interact with others on social media, and even who they follow. The quicker current and future student-athletes can educate themselves on how to both build and take control of their brand, the better off they will be. This course is designed to be an insightful experience that will transform the way you view and value your online presence. With guided exercises, chapter assessments, and real-world examples for long-term success, this course will give you the tools to both build and capitalize on your own personal brand.