In a dynamic collaboration aimed at boosting collegiate triathlon, USA Triathlon joined forces with GMTM to take their mission to new heights. Over the past two years, this partnership has been exploring innovative ways to support the growth of triathlon at the collegiate level. Last month's exciting promotion, a collaboration between USA Triathlon and GMTM, was a big success at driving fresh participation and fostering a sense of community engagement that left athletes with positive experiences.
At the heart of the promotion was USA Triathlon's Virtual Combine, an innovative initiative designed to ignite enthusiasm for triathlon among athletes. The November promotion was used to help illuminate the path for new athletes to discover the sport and connect with college coaches and programs. The campaign served as a celebration of the values and benefits of being a member of the triathlon community.
Throughout November, athletes, regardless of their triathlon experience, were invited to participate in the Virtual Combine. Participation brought not only the chance to be featured in content but also opportunities to win prizes, adding an extra layer of enthusiasm to the campaign.
Social media played a pivotal role in spreading the word about the campaign. With combined efforts from USA Triathlon and GMTM across various platforms, the campaign reached new heights. Six remarkable athletes stood out from the crowd and had their stories shared with the wider triathlon and GMTM communities. Adding a personal touch to the campaign were stories ranging from the journey of Joshua Blanchard, who began participating in triathlons at 6 years old, to the story of Keira Wilkinson, a high school senior delving into triathlon after years of swimming and cross country.
As the collegiate triathlon scene continues to flourish, GMTM and USA Triathlon remain committed to connecting athletes with a wealth of opportunities. Their shared mission extends beyond promoting the sport; it is about linking athletes to coaches, programs, resources, and, most importantly, to each other.
At GMTM, we believe the triathlon community is built on resilience, dedication, and enthusiasm. We’re excited to continue watching a sport, and its members, be positioned to reach incredible new heights.
Check out USA Triathlon’s Virtual Combine and join a community on the rise.
