In the aftermath of a July ruling by the NCAA allowing for athletes to profit off of their name, image, and likeness, the entire fabric of collegiate sports has been altered.
Following the decision, numerous student-athletes have embarked on personal branding and advertising campaigns overnight. However, for the generations of players that preceded them, making any kind of profit while in college was practically impossible.
Having already covered which college football players may have made bank, it makes sense to turn to basketball, arguably the sport with the most potential for nationwide marketing.
*All statistics and records courtesy of Basketball Reference.
Zion Williamson - Duke
The most recent player to grace this list, Zion Williamson seemed destined for stardom ever since high school, where his freakish athleticism and dunking prowess made him a viral sensation. At Duke, he met the hype...and then some. During his lone season in Durham, the 6'7 power forward averaged 22.6 points per game to go along with 8.9 rebounds on a ridiculously efficient 68