"It was honestly just right place, right time," Zach Soskin says, recalling the chain of events that brought him to the forefront of the NIL conversation.
Soskin, who has became a constant voice talking on Name, Image, and Likeness issues, points to his own career path as an example of how athletes should view their path to more lucrative opportunities.
"I got really lucky with timing throughout my whole career," Soskin recalls in a virtual meeting in May. "I was at Oregon when they were the hottest thing. I went into grassroots football with Adidas just as this NIL thing got going."
All of these experiences might seem like a natural progression for a bright 20-something kid with a Sports Business degree, but a lot of it was saying no to opportunities that looked a lot better than what he pursued.
Soskin earned his degree from Oregon, where most of his professors were stars in the sports industry, coming from companies like Nike, headquartered outside of Eugene.
While he could've quickly found a job at the company that 20loves