Instagram, Snapchat, LinkedIn, GMTM, TikTok, Twitter, YouTube, Facebook... Social media is a crucial part of how we communicate. And now, more than ever, it is a crucial part of how basketball players are being recruited for college sports and national teams.
And athletes are doing much more than creating TikToks for their dunks and funny videos on YouTube. Social media is becoming the center of an entire brand that starts well before AAU ball.
Whether you are engaging with coaches and scouts through Twitter, managing your image for fans and other brands on Instagram, or documenting everything in your career on GMTM, social media is an essential part of what makes sports so compelling. And what can make a recruit so sought after.
According to the American Academy of Child & Adolescent Psychiatry, surveys show that 90