How Will Trading Cards Factor Into The NIL Era? | GMTM
Gmtm Logo
SIGN UP
Gmtm Logo

How Will Trading Cards Factor Into The NIL Era?

ByAndrew Pistone

Published on Tue Nov 09 2021

|

2 min read

How Will Trading Cards Factor Into The NIL Era?

Growing up, it is always fun to collect trading cards of your favorite professional athletes. For millennials, having a major sports collection featuring Kobe Bryant, Ken Griffey Jr. and Brett Favre was always something cool to share with your friends at lunch. For the following generation, possessing Kevin Durant, Mike Trout and Adrian Peterson cards was equally as exciting considering the dominance they displayed in their respective sports. While there’s still a place in society for children and teenagers to acquire their favorite players’ cards, the market for them has taken on a vastly different shape in the past couple of years.

Interested in this? Check out this article about NFTs in sports.

While certain collectables have always had the potential to garner large sums of money according to demand, it seems like the appetite to use cards as investment chips has taken off. The Ringer Podcast Network launched a show this year specifically dedicated to this topic. Co-host Mike Gioseffi delves into the value of sports cards, and his personal strategies.

“The investment side, I’m really big into Kevin Durant and Ja Morant. Those are my two,” Gioseffi shared. “And then I just have a box with anything else. Anything that’s in season and relevant I’ll buy if it’s under comps.” Via Sportscardinvestor.com
royalties on signed & unsigned cards, it could reach 7 figures.

He plans to share half his earnings with teammates. pic.twitter.com/cqoHg7qtmS

— Darren Rovell (@darrenrovell) 5Etfw">August 16, 2021

As name, image and likeness profitability has introduced its way into college sports this summer, the red-hot card industry is likely to find a role in this space - perhaps as a digital collection. One of the largest card creators in the country is Panini America, and they’re jumping into the market with both feet.

“You’ve got the biggest sports collectibles brand in the world partnering with the biggest organization that understands group marketing better than anybody else coming into a marketplace that was literally born 23 days ago,” said Jason Howarth, vice president of marketing for Panini. Via APnews.

Having mint condition trading cards of Oklahoma Sooners quarterback Spencer Rattler, or Gonzaga Bulldogs center Drew Timme, or Connecticut Huskies guard Paige Bueckers will be profitable for players and collectors alike. Athletes will have the opportunity to ink contracts with companies like Panini, and their cards will fluctuate in value like those of their professional counterparts.

It will also be interesting to see if card companies structure contracts with players with their future professional careers in mind. They might try to lock in a player at a certain rate for their college tenures, and then have a clause kick in when they go pro to release additional cards at another rate. There’s no shortage of interest in college athletics among current students, alumni, and general sports fans, so this new revenue stream should kick off with a bang immediately for all parties involved.

Are you an Athlete?

Create a free profile to access the largest network specifically designed to connect athletes to opportunities. Get started.

RELATED ARTICLES
Women's Basketball: Meet The Michael Jordan Of The Women's Game

Women's Basketball: Meet The Michael Jordan Of The Women's Game

Although there are many modern day women trying to replace the OG Michael Jordan of women’s basketball, no one comes close to the infamy of the great Sheryl Swoopes. Swoopes is showcasing hardware...

ByScotty Jenkins | Mon Jun 13 2022
Major League Baseball: What Caused The Major Player Contracts In The MLB?

Major League Baseball: What Caused The Major Player Contracts In The MLB?

The highest-paid baseball player in Major League Baseball is pitcher Max Scherzer from the New York Mets.Scherzer will be bringing in 130 million dollars on a 3-year contract...

ByAmanda Tylka | Sun Jun 12 2022
Five Benefits Of Playing Sports At A Division-III College

Five Benefits Of Playing Sports At A Division-III College

With limited exposure to most casual sports fans and stadiums that are smaller than some Texas high schools, Division-III sports have long been thought of as a third tier of college athletics. But,...

ByScotty Jenkins | Sun Jun 26 2022
How Athletes Can Use Each Category In GMTM Feeds

How Athletes Can Use Each Category In GMTM Feeds

Similar to the news feeds on other social media sites, GMTM Feeds allows you to customize your experience and see what other athletes like you are up to. Whether you are trying to get in touch with...

ByScotty Jenkins | Fri Jun 24 2022
Recruiting Advice: Don’t Let Your Sport Become A Chore

Recruiting Advice: Don’t Let Your Sport Become A Chore

For many athletes the grind as the sport gets more and more involved as the level of play goes up. For many players they love the grind at the start and can’t wait to get to the field or the weight...

ByJamison White | Fri Jun 24 2022